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About Ava's Accessory Box
Home of Bindis and Nose Rings
Welcome to Ava’s Accessory Box, a contemporary accessories brand specialising in bindis and nose rings designed for modern self-expression.
Founded by a mother-and-daughter duo, the brand was created with a clear vision: to offer beautifully crafted, fashion-forward accessories that celebrate individuality, culture, and confidence. What began as a simple idea inspired by Ava has evolved into an internationally recognised business, with over 25,000 products sold worldwide and trusted by more than 10,000 customers globally.
Today, Ava’s Accessory Box offers a carefully curated collection of bindis and nose rings, including customer favourites such as the Create Your Own Bindi Box, bespoke bindi favours, and an extensive range of nose rings designed for both pierced and non-pierced noses. Each piece is thoughtfully designed to suit a variety of styles, occasions, and personal aesthetics.
As the brand continues to grow internationally, our commitment to quality, originality, and our community remains at the heart of everything we do. We pride ourselves on placing our customers first, creating accessories that feel personal, expressive, and timeless. Thank you for being part of the Ava’s Accessory Box journey.
Manj
Inspired by Ava’s love of fashion, our brand was founded with a clear vision: to reimagine a traditional product with a contemporary twist. From this idea, The Bindi Box was born — a brand rooted in creativity, individuality, and modern expression.
Since launching in 2020, our passion for design has continued to grow. What began as a simple idea has evolved into an internationally recognised fashion brand, with over 25,000 products sold worldwide and trusted by more than 10,000 customers globally.
Our journey has been marked by exciting milestones, from being featured in SheerLuxe to showcasing our collections at Primark Birmingham. Today, The Bindi Box is proud to sell internationally, bringing modern, fashion-forward accessories to customers around the world.
Ava
At the heart of the brand is Ava, whose creativity and passion first captured attention on Instagram. What began as organic content creation quickly gained viral momentum, with her work amassing millions of views across social platforms and reaching a global audience.
Ava’s influence soon extended beyond social media into television, with appearances on children’s and family-focused programmes including CBeebies Toddler Club at Home, What’s in Your Bag, and My Family and Me. Alongside her media work, she released her first self-titled book, Ava Goes to the Temple, further establishing her voice within children’s education and storytelling.
Beyond fashion and media, Ava is deeply committed to giving back. Her charitable initiatives include working with Kindness Diaries Trust, Sikh Soup Kitchen, and the Sikh Toy Appeal, reflecting a strong dedication to community, kindness, and cultural representation.
Nose Ring
Our love for nose rings began when our founder, Manj, got her nose pierced and quickly recognised a gap in the market for truly beautiful, thoughtfully designed jewellery. Ordinary studs and plain hoops simply weren’t enough — and we knew that needed to change.
Five years on, we’ve built a global brand that connects with women around the world who refuse to settle for the ordinary. Why waste a piercing on something forgettable? Our ever-evolving collection now features hundreds of distinctive nose ring designs, created to complement every mood, moment, and occasion — from bold statement pieces to refined, understated elegance.
Designed for self-expression and crafted with style in mind, our jewellery celebrates individuality, confidence, and modern femininity.
bindis
Founded in 2020, we began our journey with a simple idea: to make bindis more personal, wearable, and waste-free. Originally known as Ava's Bindi Box, we’ve since grown into Ava’s Accessory Box, expanding our collection while staying true to our roots.
Each of our bindi boxes is individually created and handpicked – no more generic packs or bulky bindi books filled with styles you’ll never use.
Our signature product, the Create Your Own Bindi Box, lets you choose exactly what you’ll wear, matching your bindis to your unique style, mood, or outfit. It’s bindis, made personal.
PODCAST
In this special episode of The Appauling Podcast, host Sunny Paul sits down with the founder of Ava’s Accessory Box to share the authentic story behind the brand. The conversation explores a journey shaped by culture, community, and courage — offering insight into the values, experiences, and vision that continue to drive the business forward.
